VideoAge is already gearing up for MIP-TV (which will take place April 8-11 in Cannes) with its Monthly and three Dailies.

While you can expect the same strong editorial coverage, things are going to look a little bit different.

On the occasion of MIP-TV’s 50th anniversary, VideoAge will change its look, the second time since its inception in 1981. In 1995, VideoAge charged from an A-4 size to the current tabloid format. Think of it as Botox treatment rather than a facelift.

The new look, to be unveiled in Cannes at MipDoc, the documentary market held on the eve of MIP-TV 50th anniversary celebration, will be younger and more dynamic, but the structure will remain as solid and incisive as ever: The last refuge for stories that others cannot print.

Paraphrasing a famous quote, despite our past accomplishments, VideoAge is nowhere compared to where it can go. Indeed, as Winston Churchill once said, “To improve is to change.”

VideoAge will officially celebrate its new look at the Plage Royale on Sunday morning, April 7 (hopefully, before the traditional downpour starts). Stop in (it’s right off the Croisette — the third restaurant from the Palais) for a cup of coffee, courtesy of VideoAge and RaiWorld. We’ll be there from 8:30-10:30 a.m.

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