The U.K.-based Newsflare opened its U.S. office in Los Angeles, California. Newsflare is an online platform for video content that specializes in featuring viral-bound, user-generated video for print, broadcast, and digital media organizations around the world. The Newsflare Los Angeles office will be responsible for sales and marketing in the U.S., and will organize video acquisition and development from Newsflare users in the country. In addition, Newsflare announced the appointments of the office’s first executive members: Timothy Franklin who joins as business Development Manager, U.S., and Richard Vega (pictured) who takes on the role of head of U.S. News.