TV Ads: Less National, More Local
By Dom Serafini
During the COVID-19 lockdown, three things have become clear for the U.S. TV broadcast sector: ratings have gone up more than 35 percent, national advertising has gone down (…)
By Dom Serafini
During the COVID-19 lockdown, three things have become clear for the U.S. TV broadcast sector: ratings have gone up more than 35 percent, national advertising has gone down (…)
By Jacques Barreau*
Since the start of dubbing in Europe in the 1940s, the model hasn’t changed much. Dubbing studios spent (and still spend) the vast majority of their time hiring (…)
By Dom Serafini
Recently, Moffett-Nathanson, a New York City-based independent research firm, came out with an analysis –– one that was widely reported in the media –– that did not envision (…)
Maurizio Colombo is head of Scheduling Coordination and Acquisition Planning for 11 free– and seven pay-TV channels belonging to Italy’s Mediaset. His responsibilities include deciding on what content to acquire and (…)
By Dom Serafini
It is hoped that come MIPCOM (October 12), COVID-19 will no longer be a threat and will only be a bad dream from the past. Then, again, the (…)
By Georges Leclere*
In my life, I have participated in many different awards ceremonies. Some I had to attend. Some I produced. Some I moderated. And at some, I presented.
From the (…)
Comments from Pascal Borno, Anita First, Robert M. Jones, Richard Milnes, Doug Schwalbe, Dom Serafini, and Blair Westlake.
From Dom Serafini, VideoAge. “While at MIPCOM a few years back, Tetsu Uemura (…)
In many ways I am lucky. I have a spacious flat with a large sunny terrace connected to it and a separate but connected office space. In this locked down (…)
“A confined president:” that was the headline for my editorial, which was published last week on TV France International’s Le Mag blog.
What an odd situation has been spreading throughout the (…)
Working from home has become the norm for so many people these days, and TV acquisitions executives are no exception. Those of us who work for public service media organizations (…)