TikTok will join Mip Cancun 2026 edition for a dedicated keynote on November 18 at 12:00 at the Cancun Theater, Moon Palace Resort.
The keynote, From Conversation to Creation: TikTok, Micro-Series and the Future of Entertainment in LATAM, will feature Eduardo Lorenzi, head of Content Operations for TikTok Latin America. Lorenzi will explore how the platform is shaping entertainment, why micro-series are booming, how partners can build the next generation of stories and why Latin America sits at the center of this shift.
María Pérez-Bellière, director of MIP Cancun, said: “TikTok is changing how entertainment reaches audiences and how content and talent gain global visibility. Its participation at MIP Cancun, not only on stage but across our core business program, reflects a fundamental shift in the entertainment landscape. Today, the opportunities for our industry extend well beyond traditional models of development and distribution. By bringing digital-first platforms into direct conversation with producers, buyers and industry leaders, we’re creating the connections that can shape the next generation of content partnerships and business.”
Eduardo Lorenzi, head of Content Operations, TikTok Latin America, said: “Latin America is one of the most dynamic and creative entertainment markets in the world, and MIP Cancun is a unique opportunity to connect with the producers, distributors and commissioners shaping its future. At TikTok, we see strong momentum around new storytelling formats, from creator-led campaigns to micro-series, and we’re excited to share how digital-first platforms can help partners build audiences, grow IP and unlock new opportunities across the region.”
MIP Cancun kicks off on November 17 and runs until November 20, 2026.
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