Global Agency has secured Italy as the first international market for The Greatest Duo, its new weekly primetime singing relationship competition.
Italian production company Endemol has acquired the rights to the format, which was unveiled at MIPCOM at a special premiere screening held at the Olympia Cinema.
The Greatest Duo is a relationship competition told through music, where every performance tests the bond between two people. Couples, relatives and friends compete together, but individual scores pull them apart. The strongest surviving singer faces a heartbreaking decision: stay loyal to their original partner or choose another voice for a chance to win the competition.
Izzet Pinto, founder and CEO of Global Agency, said: “Seeing the format on the big screen in Cannes brought its scale and emotion to life. Italy becoming our first international sale after that screening is a fantastic beginning, and it confirms our belief that the idea of winning together has real appeal.
Italy is known for its spectacular music shows, Italy is absolutely the right place to launch the format as its first market. Given the country’s long tradition of music festivals, I think the format could have a very long life there. Endemol also has an excellent track record with music formats in particular, so I have no doubt they’ll deliver a fantastic result.”
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