Jeff Zucker, chairman of Banijay Entertainment and Marco Bassetti, CEO of Banijay Entertainment and Banijay Live, will headline a keynote conversation at MIPCOM Cannes (October 12-15, 2026) on October 12.
The conversation will mark the first time Zucker and Bassetti take to the stage together following the Banijay-All3Media merger, offering delegates an inside look at the newly combined Banijay Entertainment and its vision for the next phase of growth.
Lucy Smith, director of MIPCOM Cannes and MIPJunior, said: “Bringing Jeff and Marco together on stage for the first time following the merger is a particularly significant moment, giving our delegates a unique opportunity to hear how this newly combined global entertainment powerhouse is thinking about its next chapter, its opportunities for growth and the role of independence at a time of rapid change across the industry.”
The keynote forms part of MIPCOM Cannes’ conference programm, From Story to Scale, which explores the ideas, business models and partnerships shaping the future of the global entertainment industry.
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