Gyokuro Studio, Nippon TV’s in-house production studio, has unveiled three new unscripted formats: Ultra Mission, Love on the Menu, and Never Look Back.
Ultra Mission is built on a Japanese primetime show that has aired on Nippon TV every New Year since 2011. The format takes world-class specialists, from World Cup footballers and Olympic archers to golfers and crane operators, out of the arena and drops them into everyday life, where their legendary mastery is put to absurd, real-world tests.
Love on the Menu is a reality dating show where single professional chefs search for love through the universal language of food.
Never Look Back is a celebrity comedy show that turns a simple act of self-control into a hilarious battle of temptation, willpower and greed. The rule is simple: whatever chaos unfolds behind you, do not turn around. Every round contestants resist, the prize pot grows and the agony mounts. One peek, and they lose it all.
Marking its first anniversary, the Studio has developed ten original formats since its launch in June 2025.
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