The MIP Africa TV market opened on September 1, 2025 on a cool, sunny day in Cape Town, South Africa, where it is the end of winter. But it’ll be warmer at next year’s event as the market is moving to October 28-30, late spring in the country.
Nonetheless, this year’s market opened with 85 exhibitors at the Cape Town International Convention Center, including a number of key international production and distribution companies who are here in Cape Town for the event: Globo TV (Brazil), Deustche Welle (Germany), Zee (India), TelevisaUnivision (Mexico), GMA (the Philippines), NBCUniversal, Sony Pictures, Warner Bros. (U.S.), Calinos, Global Agency, Inter Medya, Media Hub, OGM (Turkey), and All3 Media (U.K.).
Pan-African acquisition executives are still missing from the event, despite the efforts of MIP Africa’s organizer, RX Global, which offered free passes and hospitality to verified buyers. TelevisaUnivision’s Douglas Welch, a regular attendee of the market, had a full schedule of appointments and was glad to see buyers from Kenya and Ghana, but most distributors noted that the vast majority of buyers still hail from South Africa. Deutsche Welle’s Sevan Ibrahim-Sauer, also a long-time participant, wished for an uptick in Francophone African attendance.
Prior to the start of the market, which unspooled at the Cape Town International Convention Center, it was difficult to obtain the list of exhibitors, but it became available in the Show Guide on opening day.
The market portion of MIP Africa ended yesterday, but the related FAME Week media festival is still going on today, Thursday, when this VideoAge Water Cooler feature is published, and it will continue for two more days, closing on September 6.
As for the market-related portion of MIP Africa, now in its fourth year, RX Global offered a series of conferences and seminars on a range of topics, including piracy, finance models, social media influence on content, and the future of non-scripted entertainment, among others. VideoAge will publish a complete report on MIP Africa 2025 in its October (MIPCOM) edition.
Pictured above: Registration area on opening day, content buyer Damien Pitchee of Truth Media Entertainment in Mauritius, MIP Africa welcoming sign, a list of exhibitors finally found.
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