As part of the 31st edition of the Unifrance Rendez-Vous in Le Havre — running from September 1 to 5, 2025 — the Centre national du cinéma et de l’image animée (CNC) and Unifrance presented their annual report on the export of French audiovisual programs.
In 2024, sales of French content exceeded the €200 million threshold for the fourth time in 30 years, reaching €209.6 million, a slight increase of 3.0 per cent over the year before.
The total export value, including sales, pre-sales, and co-production contributions settled at €401.2 million (+29.7 percent compared to 2023) thanks to a strong rebound in foreign pre-financing.
Western Europe remained by far the leading market for French audiovisual programs, with €90.5 million, representing 43.2 percent of global revenues (-3.6 points year-on-year). Central and Eastern Europe showed some momentum and became the second-largest market for program sales, while North America ranked third with €16.5 million, its lowest level ever.
For the second consecutive year, Belgium remained the leading buyer of French programs, with sales of €24.4 million (+53.2 percent compared to 2023). The Germany/Austria zone was the second largest buyer, with €12.6 million, ahead of Italy with €12.5 million. The U.S., which was the leading buyer in 2022, fell to sixth place in 2024 with €7.7 million.
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