Paprika Studios will exclusively represent six of ITV Studios’ non-scripted formats across Bulgaria, Czech Republic, Hungary, Lithuania, Romania, Slovakia, and Slovenia.
This collaboration brings together a diverse mix of non-scripted formats spanning cooking, reality, and entertainment. The six titles in the deal are: cooking competition Game of Chefs, culinary game Rat in the Kitchen, dating show Let Love Rule, reality show My Mum Your Dad, nostalgic entertainment format A Year to Remember, and family game show What Would Your Kid Do.
Gisela Minnbergh, EVP EMEA Global Partnerships at ITV Studios, said: “Central and Eastern Europe is a dynamic and competitive region, and we’re thrilled to be joining forces with Paprika Studios, who have a proven track record and deep expertise in the region. This partnership enables us to offer broadcasters a powerful combination of creative content and streamlined production, perfectly suited to local audiences.”
Ákos Erdös, CEO of Paprika Studios, said: “We’re proud to represent ITV Studios’ exciting slate of formats in CEE. These are compelling, high-quality titles that we believe will resonate strongly with local viewers. With more than 15 years of experience, offices in eight countries and a deep understanding of audience expectations and market trends in the CEE region, we are a reliable and competent partner — bringing significant added value to this strategic collaboration. Together with ITV Studios, we aim to bring fresh energy to the region’s non-scripted landscape.”
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