Beyond International announced a slew of deals for the entertainment format Pooch Perfect.
Beyond International inked format deals with Tresor TV Productions in Germany and Fabiola for the Benelux regions. Created by Beyond Production’s U.K. team, the primetime entertainment format combines a competitive reality show with man’s best friend. Each week, professional dog groomers compete by transforming adored family pets into canine contenders. Contestants are gradually eliminated until one takes the title of Top Dog Groomer.
The company also scored licensing deals for the original Australian series of Pooch Perfect. The series has been picked up by TV 2 in Denmark, YLE in Finland, SIC in Portugal, and Blue Ant Media in Canada, and Quebecor in French-speaking Canada.
The U.K. version of Pooch Perfect premieres on BBC One on January 7, 2021.
Simona Argenti, head of Sales at Beyond Rights, said, “At a time when COVID-19 lockdowns have seen dog ownership increase in numerous territories worldwide and broadcasters are looking to bring fun and joyful entertainment into viewers’ lives, Pooch Perfect is proving a perfect fit.”
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