Gusto Worldwide Media announced a new strategic partnership with Dooya Media Group that brings an AVoD content offering to Amazon Prime Direct.
With this latest partnership, the Canadian entertainment company continues to bolster its global growth strategy. The strategic partnership with Dooya aims to increase ad sales for the food-content provider’s global inventory across Amazon’s Video Direct platform, which reaches millions of customers worldwide.
Chris Knight, CEO and president of Gusto Worldwide Media, said, “Food content is that sweet spot where entertainment meets necessity, providing an escape from our busy lives and sparking joy. We’re excited to share our passion for global culture and cuisine with millions of Amazon Prime Direct viewers.”
John T. Wells, CEO of Dooya, added, “Like its subject matter, food-centric programs are always in demand, universally appealing and complement many other lifestyle bundles for extra value to advertisers. We’re pleased to have Gusto join us at the Dooya family table.”
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