Banijay confirmed that James Townley and Lucas Green will lead the Creative Networks division in revised posts.
Green will serve as global head of Content Operations and Townley will serve as global head of Content Development. Both will be responsible for driving the IP pipeline and cultivating strong global super-brands. Green will oversee all super-brands and existing IP in the combined format catalogue, including MasterChef and Big Brother, across the company’s 22-territory footprint. Townley will be responsible for driving the development of original unscripted IP, manage internal creative incentivization and pilot schemes, and target development for new platforms.
Marco Bassetti, chief executive officer at Banijay, said, “With our host of global super brands and ever-evolving pipeline remaining equal in importance, it was crucial we had a set of strong entrepreneurs at the helm to balance protection with growth. In James and Lucas, we have a first-class leadership team who can ensure both areas are prioritized as they set off on their independent missions to nurture format development, exploit our brands across the footprint, and champion high-quality delivery across our client base.”
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