Sesame Workshop partnered with Chinese online video service iQiyi to launch its branded Sesame Street section on the platform.
The branded content rolled out this month with exclusive seasons of children’s programming including Sesame Street, The Furchester Hotel, Smart Cookies, and Super Healthy Monsters, among others. Audiences in China will be able to view the Sesame Street programs in both English and Mandarin.
Please follow and like us:
Leave A Comment