Banijay Kids & Family has expanded its partnership with creator business platform TheSoul Publishing.
At the heart of the expansion is a three-video content collaboration blending the spy-themed adventures of Totally Spies! with the hands-on creativity of 5-Minute Crafts. It will debut across TheSoul Publishing’s English-language channels, before expanding to its network of local-language platforms.
Dan Lewsey, Global head of Digital, Banijay Kids & Family, said: “We’re seeing fantastic results from our partnership with TheSoul Publishing, growing global reach with strong engagement across platforms. This next phase enables us to extend our footprint to broader international audiences, while the Totally Spies! x 5-Minute Crafts collaboration introduces fresh new content, which is central to our digital growth strategy.”
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