The Independent Film & Television Alliance, producer of the American Film Market, announced that president and CEO Jean Prewitt will step down at the end of the year, following a 25-year tenure with the organization.
Prewitt committed to continue in her role until AFM was firmly relocated back to Los Angeles and to lead the IFTA team through the 2025 market.
“It has been a privilege to serve IFTA and the independent sector for the past 25 years,” said Prewitt. “Driving IFTA through recent transitions — including AFM’s return to Los Angeles in 2025 and strengthening the independent industry’s capacity to meet change — has been immensely rewarding. This feels like the right moment to pass the torch as the Alliance prepares for its next chapter. I am proud of what we have accomplished together and optimistic about the opportunities that lie ahead for the Independents.”
IFTA retained the firm McCormack + Kristel to support its search for Prewitt’s successor.
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