Banijay Kids and Banijay Kids & Family have partnered with YouTube specialist The Polar Bears to boost their digital network’s performance and grow new revenue streams via paid media, advertising sales, sponsorship, branded content and ad funded programming.
Dan Lewsey, global head of Digital, Banijay Kids & Family said, “With an extensive catalogue of globally loved brands, we are reaching huge audiences every day through our digital network. Innovating and adapting to an ever-changing market is at the heart of what we do, and by working with The Polar Bears, we can optimize monetization of these views and deliver an additional, healthy revenue stream.”
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