CANAL+ Group entered a partnership with LiveLike to deliver its mobile and online audience a new level of interactivity.
As part of the recent collaboration, LiveLike’s suite of audience engagement features will be incorporated into the myCANAL platform. Starting with the live soccer coverage on the Ligue 1 Uber Eats match Paris Saint-Germain v. Rennes, viewers will be able to expand on the live broadcast experience with polls, quizzes, predictions, alerts, and more.
The partnership with CANAL+ strengthens LiveLike’s expansion internationally. LiveLike recently announced partnerships with Turner Sports, Sky Sports, and FloSports.
Samuel Westberg, chief commercial officer at LiveLike, remarked, “Having grown up in France both watching and playing soccer, it is an honor to have CANAL+ as our first partner in the country. They were amongst the first European broadcasters to believe and invest in digital and their app is second to none on the continent. We are thrilled that they trust us to power the next phase of their audience engagement strategy.”
Leave A Comment