Gusto Worldwide Media and rlaxx TV entered a partnership that sees the Gusto TV channel unveiled as the first branded food channel to be integrated into the rlaxx TV platform.
rlaxx TV is a free VoD service featuring non-linear videos that are arranged in curated channels to replicate a live TV experience. At its launch this fall, the Gusto TV channel will showcase 75 hours of high-resolution titles including Cook Like a Chef, One World Kitchen (pictured), and Watts on the Grill. The channel will also highlight nine different holiday-themed specials.
Chris Knight, CEO and president of Gusto Worldwide Media, remarked, “Gusto TV is thrilled to be named the first branded food channel on rlaxx TV. Given our culinary offering includes Italian, Spanish, French, Greek, German, Georgian, Russian, Portuguese, Danish, Norwegian, Scottish, Irish, Swiss and Romanian cuisines—it’s a great fit for rlaxx TV’s international portfolio and audiences!”
Ronny Lutzi, CEO of rlaxx TV, added, “We are very delighted to offer our viewers premium content from gusto TV in the future. For us, this cooperation is a further step towards a product range that serves all the passions and interests of our very diverse audience. Food and cooking are definitely ranking very high among these passions.”
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