The sports marketing media convention SPORTELAmerica, held from March 14-16 in Miami, has revealed four events to take place at this year’s convention. Taking place on March 14, “Power Vacuum: Opportunities for Agencies in Latin America” will be moderated by TV Sports Markets senior reporter Richard Welbirg. On March 15, two SPORTEL Tech Panels will take place, both moderated by Sports Video Group editorial director Ken Kerschbaumer. The first is about “OTT Sports and the Americas,” and the second is about “VR and AR in the Americas. Lastly, also on March 15, LaLiga president Javier Tebas will give a presentation on “Digital Strategy, a Key Factor to Increase the Value of Audiovisual Rights.”
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