NAB Show New York opened today, November 9 at the Javits Center in Manhattan just a few hours after it was vacated by the Hillary Clinton’s election night partygoers.
Since the elections results weren’t determined until the early morning, at opening hours at 8 a.m., workers were still removing Clinton’s decorations, causing the restaurants on the premises to be closed for lunch.
In terms of exhibitors, the event is a hardware show, with some interesting demonstrations, as in the case of drone used for video productions. Out of 355 exhibitors, content companies number just eight, however there are plenty of seminars dealing with entertainment, with speakers such as Gary Zenkel of NBC Sports Group and Charlie Corwin of Endemol Shine Americas.
Among the most interesting seminars there was “Programatic is Coming to Local Broadcast TV, ” where the four panelists and the moderators agreed not to agree on the definition of “programmatic.”
Archie Gianunzio was first to announce that he doesn’t “like the term programmatic,” while the moderator, Richard Ducey explained that “programmatic is a more efficient way to sell inventory of spot TV of local stations,” and that basically it refers to mixing “digital and automation technologies to create cost efficient spot sales that goes beyond [viewers’] age and gender.”
Different from past editions, this year some of the seminars were held in reserved corners inside the large exhibition hall, creating problems with sound, and rendering the presentations difficult to hear.
On the exhibition floor, the chatter was loud and constant, however both from the panelists and through eavesdropping on the participants’ conversations it became clear that the election results were rarely mentioned, or obliquely referred as “a tense night.”
Pictured above are the panelists of the “Programmatic” seminar, from l. to r.: Mitch Oscar, Archie Gianunzio, Chris Wilson and moderator Richard Ducey.
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