As part of the Japan Country of Honor showcase, MIPCOM has released a two-day conference program illustrating the very best of the Japanese TV industry. A Japan Market Overview will open with market on October 17, presented by Yosuke Ito, consultant at the Mitsubishi Research Institute, who will provide insights into the vibrant Japanese content market, current domestic trends and international opportunities. Treasure Box Japan: World Premiere – Brand New Formats, will follow, to be moderated by Virginia Mouseler, CEO of content observatory The Wit, France. Then Kazuo Hirai, President and CEO, Sony Corporation will deliver the first in a series of media mastermind keynotes. Other events include a Japanese Documentary Showcase, presented by Tokyo Docs, and Japanese Drama Beyond Borders.
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