Audio.ad, a Cisneros Interactive company that focuses on digital audio advertising for brands and content producers, has signed an exclusive representation agreement for Latin America and the U.S. Hispanic market with audio advertising and content promotion company XAPPmedia. Through the pact, Audio.ad, which has an audience of over 55 million listeners, will exclusively commercialize in the region XAPPmedia’s interactive audio format that allows online radio, music streaming and podcast audiences to interact instantaneously with brands by speaking to prompted offers.
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