Banijay Group announced the launch of its Rome-based operation, Banijay Studios Italy.

The studio will be led by head of Drama, Massimo Del Frate, who previously served as head of Drama at Endemol Shine Italy, from 2002 to 2018, working on series for Rai 1 and Canale 5. Working with broadcasters across Italy and Banijay Group’s network of producers, Banijay Studios Italy will focus on developing quality scripted content for local broadcasters and OTT platforms.

Peter Langenberg, Banijay Group’s COO, commented, “Furthering and diversifying our Scripted position in the market, we are confident the business has what it takes to build an impressive portfolio and become a key player in the Italian drama ecosystem.”