Sunrights launched its Gen Bey online campaign for Beyblade Burst fans. The campaign offers access to new products, sneak peeks for upcoming episodes, and exclusive giveaways for Beyblade Burst merchandise. Produced by TV Tokyo and d-rights, animated series Beyblade Burst follows Valt Aoi and his friends, who are all Beyblade enthusiasts, as they compete to be the best Bladers.