Entertainment One (eOne) brought on Nelvana as licensing and branding agent for its preschool series PJ Masks. The two companies have struck a multi-year deal that includes a number of product categories, such as apparel, bedding, and more. The partnership between eOne and Nelvana has also brought on other licensing deals with Just Play, Amscan, Disguise, Franco Manufacturing, Heys, JCorp, Jellifish, and Simon & Schuster. PJ Masks is produced by eOne and Frog Box, in association with TeamTO, as well as Disney Junior and France 5.