Sony Pictures Television Networks will launch Pop, its first free-to-air TV channel in Italy, on May 4. After Sony’s acquisition of Neko TV from Television Broadcasting System, the channel has been rebranded as Pop, a kids channel brand. Targeted for young kids between ages 6-9, Pop’s slate of titles include Kuu Kuu HarajukuThe InsectiblesPower Rangers Ninja Steel, and The Deep.

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