Cristina Sala has been tapped to fill the role of vp, Sales, Italy, Italian-speaking Switzerland and Greece for Pay TV, SVoD, Basic and Free TV. The newly created role will be based in the company’s recently opened Milan office. Prior to joining Twentieth Century Fox Television Distribution, Sala was at Entertainment One in London as the sales director for digital and linear TV rights for Germany, Italy, Portugal, Spain, Turkey, Greece and Israel.