Basic Lead organizers have unveiled the launch of Discop Dubai. The market will be held January 29-31, 2017 at the Madinat Jumeirah resort in Dubai, and will target countries from the Middle East, North Africa, Gulf Countries and the Asian subcontinent. Participants and exhibitors will include global and local suppliers of popular television content, public and private broadcasters, advertising agencies, brand managers and airtime buyers, alongside Pay-TV, satellite and mobile operators, independent producers, and alternative online distribution platforms. The market will feature a three-day agenda designed to accelerate multiscreen content business. The program will combine a traditional market, exclusive screenings of new Ramadan programming, international formats and marquee TV series, presentations from the world’s most influential innovators in the industry, and social events hosted by the Emirates’ leading media enterprises.