Next week’s China Formats, a part of the annual Shanghai TV Festival, will put the spotlight on Israel’s independent content creator and distributor Armoza Formats. Avi Armoza, the company’s founder and CEO, will address the conference with a keynote question-and-answer session on “The Secret To Format Success.” Armoza will also take part in a panel on how the Chinese industry can adapt its work with the global market, and another discussion on the reasons for success behind top Chinese formats. Next week is also the first premiere of an Armoza show in China. Co-developed with Sohu, The Running Show, a new talk show format, will go live during STVF on leading online streaming service TV.Sohu, from June 7.