Prime Entertainment Group has developed a department dedicated to the growing business of in-flight sales. At this week’s Apex Multimedia Market in Amsterdam, South African Airlines picked up episodes of Best of Fun, which currently airs on MTV in Africa. Avianca acquired Free Wheels, while Finnair nabbed David Bowie: Music in Review. Qatar Airlines secured Test My Ride. Air France, Philippine Airlines, Avianca, Emirates, Qantas picked up episodes of Hollywood On Set and Hollywood’s Best Film Directors.