Kid’s brand management company Genius Brands International has tapped Rebecca Hershinger as Chief Financial Officer, effective immediately. As CFO, Hershinger will be responsible for all of the company’s corporate finance, accounting and financial reporting functions.  Hershinger initially began working with GBI in early 2014 through her corporation CFO Advisory Services, providing accounting and business advisory service. She previously served as the company’s CFO from October 2014-June 2015. Hershinger also has worked at Metro-Goldwyn-Mayer, where she held various finance and corporate positions.