The administration of U.S. President Donald Trump is cracking down on pharmaceutical ads on television. Trump signed an executive order requesting that federal enforcement agencies put restrictions on ads of medicines advertised on television.
Specifically, the Food and Drug Administration (FDA) sent letters to medicine makers warning them of “misleading” ads. Reportedly, pharma companies spend up to 25 percent of their budgets on marketing and ads.
The FDA would also like to see cost of medicine in the U.S. (reportedly the highest in the world) to be lowered.
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