MIPCOM accomplished! According to official statistics provided by market organizers Reed MIDEM, MIP-week opened with 1,600 delegates and 660 buyers in attendance at MIPJunior on Saturday, October 14.
The Junior event was followed on Monday by the MIPCOM mothership, which recorded some 13,900 delegates, including 4,800 buyers from over 110 countries.
A host of companies from around the world made first-time appearances as exhibitors, including China’s Tencent, Huace Film & TV, and three Los Angeles-based companies — Awesomeness TV, The Africa Channel and WME/IMG (who this week announced that its film and scripted television, finance and sales groups have been brought together under the Endeavour Content label). At MIPCOM, IMG Media opened a new exhibition space, “C” area, which was located by the registration complex near the old port.
The Reed MIDEM closing statement also spoke to the changes that are taking place within the industry, and stated that in addition to the major U.S. and international broadcasting, production and distribution companies in town, MIPCOM hosted 1,700 VoD and SVoD buyers from the likes of Netflix, Amazon Instant Video, SFR Play, Virgin Media, HBO Go and Fox Play. Netflix figured in plenty of conversations at MIPCOM as news spread that the streaming powerhouse will invest up to U.S.$8 billion in original content in 2018.
With over 460 VoD platforms in Cannes last week, MIPCOM welcomed the aforementioned giants Netflix and Amazon, as well as China’s Youku, Hulu, Maxdome, Stan and first-time attendees iflix, KKTV, Acorn TV, PlayKids and Showmax, which is extending its African reach into Eastern Europe.
Reed MIDEM executives did not comment on the weather, which was extraordinarily nice, or on the extra security in the form of airport-style metal detectors and military personnel clad in full combat gear, who were seen patrolling the areas near the Palais.