On November 12-13, New York City will host the annual CCW+SATCON conference and market. The event, held at the Javits Convention Center in Manhattan, has been popular with communications technology personnel for CCW and with satellite communications executives for SATCON. Combined, the two parallel events attract some 6,800 attendees and 300 exhibitors.

Considering the good number of participants, the events up to now have been under the radar of the international TV trade media and most of the world’s television industry.

Indeed, online research about the origin of the events does not yield any results. However, with the acquisition of CCW+SATCON’s assets by the Washington, D.C.-based National Association of Broadcasters (NAB) last December, the joint events are assuming an added importance both in the U.S. and internationally.

In addition to representing local TV stations and TV networks in the U.S., the NAB organizes the annual NAB Show in Las Vegas, which boasts more than 1,500 exhibitors and attracts close to 100,000 participants from over 150 countries.

According to exclusive information from NAB, Satellite Communications Conference & Expo (SATCON) was launched in 2002 by the Connecticut-based JD Events, a company that specializes in the creation and administration of trade events founded the same year by Joel Davis, a former executive with Reed Exhibitions. After selling CCW+SATCON to NAB for an undisclosed amount, JD Events is now running trade shows for the healthcare, audio and music technology and consumer marketing businesses.

In 2006, JD Events launched HD World for suppliers of High-Definition-related equipment and service industry, while Content and Communications World (CCW) was created by JD Events in 2010, integrating HD World (which was subsequently re-branded as 3D World) and SATCON.

The events are designed as two side-by-side co-located events, each with its own exhibition floor and related conference program, but requiring only one registration. The two events are tied together by proximity and a set of general sessions that address the issues affecting the broader media and communications sector.

Even though “content” is part of the event’s brand, this aspect of the audiovisual business has been largely ignored. Now, however, under the NAB administration, CCW+SATCON will introduce post-production conferences, including “Media for Creative Professionals,” with the aim of getting closer to the content aspect of the industry.

Key themes at CCW this year include “UHK, 4K,” the “Move to IP” and “Next-Gen Standards.” For SATCON, a key theme is “What’s Next for Satellite.”

New exhibitors include Colorado-based Clear Channel Satellite, Germany-based LSB Broadcast Technologies, California-based CISCO, Belgium-based Skyline Communications, and California-based TVU Networks.

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