The industry is getting antsy. After months in lockdown even VideoAge‘s distribution agents want to go back to work handing out copies of VideoAge Daily at markets.

But no one seems to be more antsy than market organizers, all of whom are busy confirming their respective market’s dates, announcing format changes (like Le Rendez-Vous, which is becoming a digital event, but keeping its dates of September 6-10), preparing promotional materials, and, even, like MIPCOM’s organizers, sending contracts to potential exhibitors asking them to reserve their floor spaces.

Organizers of rescheduled markets, like NATPE Budapest (now August 25-27), and reconfirmed events, like the Venice Film Festival (September 2-12), MIPCOM (October 12-15), DISCOP Joburg (October 28-29), the American Film Market (November 3-8), MIP Cancun (November 17-20), and the Asia TV Forum (December 1-4), are all anxious to welcome content buyers and sellers alike in an environment defined as the “new normal.”

How this “new normal” will play out is still unclear since it is a work-in-progress, but what is certain is that participants will have to adhere to new safety rules due to the COVID-19 health threat.

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