Konami Digital Entertainment announced its New York City office has been renamed to Konami Cross Media NY. The change reflects the continued growth of the company’s 360-degree approach to intellectual property (IP) management.

The unit will focus on developing new production and licensing opportunities for the iconic gaming brands under its direction, including Yu-Gi-Oh!, Bomberman, Contra, and Frogger. In addition, Konami appointed Yuta Rose as the new entity’s president.

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