Netflix appointed Rachel Whetstone to chief communications officer.

In her new role, she will be responsible for leading the company’s communication strategy on a global basis. Prior to joining Netflix, Whetstone served as vice president of Communications at Facebook. She also held senior positions at Uber and Google.

Reed Hastings, Netflix CEO, said, “[Whetstone’s] deep knowledge and international expertise will be invaluable as we bring Netflix and its expanding lineup of original content to an increasingly global audience.”