Children’s entertainment company The Fred Rogers Company has named Paul Siefken President and CEO, effective January 1, 2017. Currently vice president of Broadcast & Digital Media, Siefken succeeds longtime company president and CEO Bill Isler. Isler, who worked with founder and children’s media icon Fred Rogers, is retiring from the company. The Fred Rogers Company is behind series such as Daniel Tiger’s NeighborhoodPeg + Cat, and Odd Squad.

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