Virgin TV partnered with Zone·tv for the launch of My Virgin TV Kids.

The first European launch for Zone·tv , the video-on-demand (VoD) kids channel will allow Virgin TV viewers to create their own viewing experience and customized programming using advanced technology through Zone·tv. My Virgin TV Kids will showcase favorite kids series such as TeletubbiesCaillouBob the Builder, and Franny’s Feet, among others.

Jeff Weber, Zone·tv CEO, remarked, “Our human curated technology, powered by AI, combined with Virgin Media’s vision means subscribers in the UK will be first in Europe to experience a revolutionary, personalized channel expressly designed for Virgin Media’s youngest customers.”