MarVista Entertainment and Canadian producer Arnie Zipursky (pictured) entered a strategic alliance to form Neshama Entertainment.

Headquartered in Toronto, Neshama plans to source Canadian creative content for development, production, and distribution. Additionally, it will seek Canadian co-production partners and Canadian talent. Zipursky will serve as co-founder and executive producer, while MarVista CEO Fernando Szew will join the company’s Board of Directors. MarVista will handle international distribution for content produced under the new banner, while Neshama will distribute within Canada.

Zipursky remarked, “If global broadcasters or production companies are looking for Canadian coproduction opportunities, Neshama is the one-stop shop for sourcing accomplished talent and innovative entertainment concepts.”