At MIPCOM 2018, the millennial drama Way Too Kawaii! will be featured as part of the Asian World Premiere TV Screening, taking place on October 16, 2018.

Produced by Nippon TV‘s Arisa Mori, the fashion-forward drama series is based on Kozue Osaki’s novel Pretty Ga Osugiru. Written by Shuko Arai and Mako Watanabe, the story follows Nankichi, the star of a literary department, who is transferred to a fashion magazine. The lead actor Yudai Chiba and Mori will be in attendance at the screening. Way Too Kawaii! will broadcast on Nippon TV in October, as well as on Hulu Japan.

This year MIPCOM will run from October 15-18, 2018.