Banijay Group announced the start of a new unscripted banner, Little Wonder.

Housed under the company’s existing production company, 7 Wonder, Little Wonder will focus on Unscripted development, from factual entertainment to popular factual series. Claire Morrison has been appointed creative director to lead the new division. Prior to her new position, Morrison served as head of Development at ITV Studios’ Potato. Banijay Rights will distribute all content developed by Little Wonder.

Peter Langenberg, Banijay Group’s COO, stated, “It’s great to have Little Wonder and Claire joining the Group. With a focus on popular factual outside of 7 Wonder’s traditional output, the new brand is set to compliment the business’ slate, diversify its programming and take the label to even greater success and growth.”