Rainbow announced that its preschool animation series 44 Cats will be broadcast across Latin America by Discovery Kids.
The series will premiere in 2019 on the pay-TV network. Discovery Kids also picked up the exclusive rights to develop a licensing and merchandising program for the series. 44 Cats follows four homeless kittens who form a musical group called The Buffycats. Each episode focuses on different themes such as friendship and altruism while the main characters tackle everyday problems.
Christina Buzzelli, Rainbow Group’s SVP of Sales and Acquisitions, remarked, “It is exciting to be working with this leading kids channel for the first time, and we are very confident they will do a fantastic job in bringing the show to Latin America, where it’s sure to become a favorite of both preschoolers and parents.”