Global Agency‘s cooking format My Wife Rules premiered in Thailand on the free TV broadcaster Channel 7. Media Studio, a subsidiary of Bangkok Broadcasting & Television (BBTV), in collaboration with Thailand’s dentsu X, produces the local adaptation. In My Wife Rules, a chef demonstrates how to prepare a recipe to competing wives, who then must instruct their husbands on how to cook the meal. The winning couple receives a $10,000 cash prize. The format has also sold to international broadcasters including SBT for Brazil and Kanal D for Romania, among others.