Air Bud Entertainment (ABE) signed an exclusive licensing agreement with China’s iQiYi. As part of the three-year agreement, iQiYi will make available ABE-branded content – everything from the Air Bud franchise to the MVP franchise – to Chinese users. In addition to the SVOD, TVOD and traditional TV rights, iQiYi garnered the theatrical distribution rights to ABE’s films. iQiYi will oversee licensing and merchandising for ABE brands in China. iQiYi will also handle the theatrical release of the initial Pup Star movie in March. In 2018, ABE will release two more films to the Pup Star franchise, Pup Star: World Tour and Pup Star: A Pup Star Christmas, in the U.S.