The American Film Market (AFM) began November 1 and runs through November 8 in Santa Monica. This year, the market has noticed considerable growth in attendance with 445 exhibiting companies, which is an 18 percent increase from 2016. In addition, the market saw attendance from new companies from China, South Korea, and India, among others. Overall, total attendance is predicted to be over 7,400, which is a six percent increase from the previous year.