All3Media International signed a licensing deal with Hulu for the U.S. streaming VoD rights to GameFace. Produced by Objective Fiction, the six-part series will be available on Hulu this fall. The series, which premieres later in the year on the U.K.’s E4, follows Marcella through her life as she is assisted by her life coach, best friends, and driving instructor. In other All3Media International news, the format Hit It, which won at the All3Media International sponsored ATF Formats Pitch in 2016, has been commissioned for Mediacorp Suria, a free-to-air Malay channel in Singapore. Produced by XTREME Media, Hit It places to two teams to compete against each other in funny challenges.