Entertainment One (eOne) launched toys for the children’s series Ben & Holly’s Little Kingdom at Target. The toy line comes from master toy licensee, Jazwares, who also created the toy line for Peppa Pig. Along with the toy line, the series has The Magical Tale of Ben and Holly, the debut storybook, which will be released in October by Scholastic. Ben & Holly’s Little Kingdom, created by Astley Baker Davies, follows the fairy princess and her elf best friend in their adventures.