The International Licensing Industry Merchandisers’ Association (LIMA) held its annual International Licensing Awards last night, held during the 2017 Licensing Expo in Las Vegas. Winners were named across 20 categories. Warner Bros. Consumer Products won in three categories: “Character/Toy Brand” for DC Super Hero Girls, “Licensed Promotion” for Batman V Superman Dawn of Justice & Turkish Airlines, and “Location-Based or Experiential Initiative” for The Wizarding World of Harry Potter. The winners included Hot Topic, Disney Consumer Products, and Victoria and Albert Museum, among others.
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